EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. With that effort, the price has went up a bit, too. The new Rebel Yell look (image via Luxco). It wont be undone but it was a mistake to change the name of an icon! In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. (Originally published in, This page was last edited on 10 February 2023, at 16:18. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Saint_Thomas_More 2 yr. ago ago Many of these are answered in the article above. etc. Partners & Sponsors Sharp. Fifty years later, that pissed off quite a few people. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Photo Credit It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . After that I casually asked at a few others stores and apparently it's the same all over town. Rebel yell refers to a war cry of the confederates. Rebel Yell is way better name than Racer75. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Rebel Yell Single Barrel 2017 Release. Check out what we are up to! Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. While he had no prior knowledge of whiskey, he did have some experience. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. On this Wikipedia the language links are at the top of the page across from the article title. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The whiskey is made from a mash bill of corn, rye, and barley. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." It was becoming my go to, especially for its price point. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. To be truthful, this kinda pisses me off. This change is still being implemented on retail shelves. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. NDPs dont often disclose the source whiskey for their brands. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. And hes worked with startup brands to turn local enthusiasm into national recognition. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Do you wish theyd keep the name. A pparently it worked; the new look caught my attention and resulted in this review. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. I had to do some sleuthing to see what you were referring to. Quick everyone buy up the Rebel Yell bottlings before they are gone! Please check your entries and try again. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). While its still available for under $15, you may have more trouble finding it at the price. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. I was in the first graduating class of a new high school in the far south end of town. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. . When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Rebel Yell was to be produced in small batches and sent out to southern states. And its got a bit of an edge, thanks to the addition of the Confederate flag. The brand was meant to celebrate the 100 year anniversary of the original Weller company. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Founder of CoasterCritic.com. For more information, please see our The move has been met with serious opposition by some fans. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. The Confederate yell was intended to help control fear. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Leave a comment below. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. But again, I was never personally offended and never knew anyone who was. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Rebel Yell 10 Year Details. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Weller company merged with the Stitzel distilling company (est. The most notable thing about Rebel Bourbon is their use of wheat. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Im only speaking for myself and the people I encountered. This may be one of the most underappreciated wheated bourbons available. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. It works just fine in a mixed drink and actually is palatable on the rocks. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! This is funny. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). In Virginia battlefields, monuments, and references to the areas history are very common. Consider this similar product. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Edit: Watching this yo-yo up and down has been hilarious. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. The W.L. I find 'Yell' quite offensive. In 2019 Rebel Yell went through a rebranding effort. Weller. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. "Who Whipped Whom? All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Interesting was in Lux Row today and not one mention of it. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. I live in Alaska, by the way. You caved! The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. You should all be fired. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. For the purists. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Be More Rebel. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. The '75' refers to 1975, the year that the ride opened. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Has something happened to them, or is my state just not able to get it anymore. And since there is no statement of age, we know the whiskey is almost certainly four years old. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. This is just the case for bourbon. There is no doubt that wheated bourbon is one of the most underappreciated flavors. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Those were some good times. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Especially for those of us from the south. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Aaron joined the drinks industry in 2013. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Some Texas units mingled Comanche war whoops into their version of the yell. It just felt like another local reference, but not a celebration of the Confederacy. It's those quiet rebels you really have to worry about. Billy Idol wrote the song because of the bourbon. It is often enjoyed neat or on the rocks. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. sberto 2 yr. ago It's up to the distributor in your state. It is what it is. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it.